sr. A Q Study of the Brazilian Political Answers to the Question "World Cup for Whom?"
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Keywords:
Q methodology. Subjectivity. Brazilian Political Context.Abstract
Internal conflicts known as “Jornadas de Junho” spread through the streets of Brazil in June 2013. At that moment, street art in Brazil asked the question: “World Cup for whom?” The three narratives of what the 2014 Football World Cup meant to Brazilians are fraught with conflict, as will be illustrated in this Q study, which draws on diverse theoretical perspectives and explores both qualitative and quantitative approaches. This Q Study was developed with 30 Brazilian residents with a questionnaire of images about these conflicts and protests, and also about the 2014 FIFA World Cup. A sample of 35 photos, cartoons, and collages was gathered to represent this concourse. As a result, the stories speak of conflicting emotions, dualities, and even anxiety, revealing a deep sense of social division and political dualities that lingered in the 2018 and 2022 presidential elections.
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